Blue Ocean Awards India

Pitching competition evaluated by International Jury. Get global visibility and funding opportunities.

Share this page

Valuation of Blue Ocean Award winners increase 10X* following their victory

Following chart shows the impeccable track record of winners

*on an average over 7 years

Origin of the Blue Ocean Awards

The Blue Ocean Awards are inspired by the Blue Ocean Strategy, which stems from the research work of W. Chan Kim and Renée Mauborgne on innovation through value.

In their international bestsellers Blue Ocean Strategy and Blue Ocean SHIFT, the two INSEAD professors deciphered how any company can break free from its competitors (the Red Ocean) to create a new market (the Blue Ocean) by proposing a divergent offering inspired by the experience of “non-customers” in its industry.

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau. They are ranked number 2 in the international Thinkers50 ranking of management gurus.

They are ranked number 2 in the international Thinkers50 ranking of management gurus.

Blue Ocean Awards Ecosystem

Blue Ocean Awards India Timeline

15 October 2022

Applications Open

31 January 2023

Applications Close

15 February 2023

Blue Ocean Strategy Bootcamp for finalists

25 February 2023

Blue Ocean Strategy Jury Meet on Blue Ocean Awards evaluation criteria

22 March 2023

Black Tie networking event for finalists

23 March 2023

Final pitch presentations to jury and investors

24 March 2023

Blu4 Ocean Awards India Award Ceremony

13 April 2023

8t4 Blue Ocean Awards Closing Ceremony and Cocktail at INSEAD Blue Ocean Strategy Institute for Winners and Partners

Award Categories

Baby

Startup creating its own market with investments less than €2M

Mentor

Startup that has created its own market with investments more than €2M

Sociétal

Startup creating a new market with positive impact on the society

The Blue Score

Evaluation Score

Scores are awarded to startups that

  1. FOCUS on key moments in the buyer-user experience
  2. Reach NONCUSTOMERS: to-be, anti & unexplored
  3. TARGET KEY ISSUES and dreams of customers and noncustomers
  4. ELIMINATE STANDARDS from the Red Ocean offerings
  5. MASS-MARKET offerings: do not address a niche or “early adopters”
  6. DIVERGE compared to the offerings from competitors
  7. HAVE UNIQUE value elements compared to the other offerings on the market

Why apply?

  1. All valid applications get global visibility within the Blue Ocean Awards ecosystem
  2. Finalists are invited for a Blue Ocean Strategy bootcamp and mentored on pitching to investors
  3. Winners receive an invitation to the Gala Dinner at INSEAD Blue Ocean Strategy Institute
  4. 9 out of 10 winners raise funds within 6 months of winning
Apply now
AboutPartnersData Protection
AdvisorsSpeakers
Blue Ocean Awards TicketsExhibit
2022 © ELCOT, Government of Tamil Nadu
Hotline: +91 99942 99222
Application managed by iarani.ai